Entrepreneurship

Build an evidence-based business plan and budget using cost classification, break-even calculations, cash flow and scenario analysis.

Understand business-plan components, plan types, internal consistency and their application to realistic healthcare ventures.

Identify individual, organisational, market and regulatory barriers to innovation and apply practical strategies to overcome them.

Explore creativity, invention and innovation, their driving forces, implementation process and practical healthcare business examples.

Understand trademarks, patents, copyright, designs and trade secrets, with practical protection steps and health-innovation scenarios.

Learn structured idea generation, opportunity screening, feasibility assessment and low-cost validation using practical business scenarios.

Use PESTEL, SWOT, customer research and competitor analysis to identify and validate realistic business opportunities.

Examine personal, market, financial, infrastructure, cultural and institutional factors that enable successful entrepreneurship.

Explore entrepreneurial qualities, ethical decision-making, professional conduct and practical dilemmas in healthcare enterprises.

Understand entrepreneurship, entrepreneurs and intrapreneurship through practical health-enterprise examples, value creation, risk and opportunity recognition.