Doctors Revision

Doctors Revision
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BNS 324: Entrepreneurship

A course on the principles of starting, managing, and growing a viable business within the nursing and broader healthcare sector.

Course Content

Explore the detailed topics covered in Entrepreneurship.

Introductory Concepts to Entrepreneurship

Evaluating the Business Environment Identifying Viable Opportunities Project Planning & Management Proposal Writing for Funding Monitoring & Evaluation Decision Making & Risk Evaluation

Starting and Running a Business in Healthcare

Business & Financial Planning Contractual Agreements Tendering Documents Work Study & Efficiency Self-assessment for Entrepreneurs Assessing Service Demand

Factors Affecting Business Success in Healthcare

Policy & Regulatory Environment Coping with Competition Time Management & Leadership Human Resource Management Marketing & Public Relations Contribution to National Development

Innovation in Healthcare Entrepreneurship

Defining Innovation in Healthcare Types of Innovation The Innovation Process Fostering a Culture of Innovation The Nurse Entrepreneur as an Innovator

Key References

A selection of key texts and resources cited in this course unit.

  1. Collins, JC & Lazier, WC. (1992). Beyond Entrepreneurship: Prentice Hall.
  2. Stevenson, HH, Roberts, MJ & Groesbeck, HI (1989). New Business Ventures and the Entrepreneur: Boston: Richard D. Irwin, Inc
  3. Crass P. (1999). The Book of Entrepreneurs' Wisdom: John Wiley & Sons, Inc
  4. McGrath, R & MacMillan, I (2000). The Entrepreneurial Mindset: Harvard University Press
  5. Len nick, D & Kiel, F. (2002). Moral Intelligence: Enhancing Business Performance and Leadership Success.
  6. Swanson, JA & Baird, ML (2003). Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur.
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